Make Your Leather New Again.

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Before and after 2018
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Nordstrom shoes
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before and after ae 2017

Got time for a shine?


If you’ve made an investment in a pair of shoes that you love and want to last, there are several reasons why it is important to get them shined before you first wear them. Leather is skin that can no longer produce its own oils to stay supple, so it will naturally become dry over time. Much of the damage that occurs to leather – tears, cracks, gouges, scuffs, stains, water damage, and color fading/loss – can be directly attributed to or aggravated by dryness.

Since new shoes have often been sitting in the box waiting for you to purchase them, they are likely to be in need of conditioning, regardless of how good they look. A proper shine will include an initial round of conditioning with some type of leather balm. This, coupled with the oils in a quality polish, will provide the essential moisture leather shoes need to fortify them against the hazards of wear.

All leather dries out over time, so we recommend conditioning and polishing your shoes regularly regardless how much use they see. Even entirely new shoes will often benefit from some tender loving care before first use. Frequent maintenance will not only ensure best possible looks, but also greatly lengthen the lifespan of your shoes. 

In addition to giving leather shoes vital conditioning, several layers of skillfully applied, high quality polish puts a protectant barrier between the surface finish of the shoes and the elements.

Crucial for hand-painted and ‘antiqued’ patinas, polishing helps finishes to “adhere” to the leather and to resist rubbing off or fading, keeping those sought after artisan finishes safely on the shoes the same way in which it keeps unwanted damage out..

A final benefit of moisturizing leather is that it helps stiff new shoes break in more readily, and who doesn’t want that?